Internet marketing and stress relief don’t often occur in the same sentence. And what in the world does Marlon’s Promo Dashboard have to do with stress relief anyway? Or with teaching us about stress relief. Read on and find out.
Imagine yourself in a situation where you’re stressing over a huge big project, or way too long a to do list. Anyone, online or offline, probably knows that just about anything big enough to matter usually includes both of these elements.
There’s an easy way to relieve that kind of stress though. Stop multi-tasking. Stop even thinking about what you’ll have to do later. Just take things one task at a time, and while you work at whichever one it is you’re working on at the moment, keep your focus right there.
I’ve been teaching this to my students for years: The key to being less stressed while taking a test: Approach it one question at a time. And that’s exactly what Marlon Sanders’ Promo Dashboard makes you do too.
Promoting a new product launch can be a challenging project with lots and lots of details to keep track of, and when any of the steps are missing, it all grinds to a halt.
And things seem to get ever more complex. In fact, just getting people to hand over their first name and email address is quite a project these days.
So what did Marlon Sanders do about those daunting tasks? He took that prime stress management approach of “one task at a time” and applied it to online promotion. The result: The Promo Dashboard, which makes product promotion, well, not entirely stress free, but much less stressful and overwhelming than I would have expected it to be.
Like all of Marlon’s dashboards, the Promo Dashboard has 6 rows of 6 icons each, every one of which represents a step in the process. Within each icon, there is a detailed tutorial that explains what to do. If tools are needed, they are either provided, or a link to a free trial of the tool is given instead. And here’s something for Mac users: for the first time, he has included instructions for Mac users as well!
Of course just looking all those icons – and seeing that once you click, there are multiple tasks to complete under each one of them, can feel pretty daunting too. Yes, that dashboard has got a heck of a lot of stuff on it.
But imagine what all that stuff would feel like without the dashboard. At least here it’s all organized and served up in bite-sized pieces, thoroughly explained. There are even videos and audios, as well as graphics and screen shots.
So you can just focus on each of the thirty-six tasks one at a time and not worry about anything else until the one you’re doing is done, and then you go on to the next one, and so on. Once you click on an icon, you get immersed in the little world of that particular task – and the other stuff is temporarily out of sight – and no longer clogging up your mind.
Now here’s how I came up with the idea for this article: not only does the Promo Dashboard work as intended, but it’s also a great model for other kinds of projects.
Marlon knows that of course. After all, he has applied the dashboard principle successfully to a whole range of internet marketing tasks:
He created the Info Product Dashboard, the Marketing Dashboard, the Affiliate Dashboard, and the Design Dashboard, not necessarily in this order, before he even got near the Promo Dashboard.
And they’re gold mines for learning all sorts of things. For example, there was this one major task I knew I really needed to do (tracking), but I just never quite figured out how. Then I found the appropriate tab on the Promo Dashboard, and voila! Turns out it’s actually easy.
Which means, the Promo Dashboard makes me feel like I have a personal tutor at my beck and call. It walks me right through things, step by step. I also found similarly easy explanations for tasks I had only recently learned the very hard and sometimes expensive way. I really wish I had had that dashboard sooner.